Catching The Conversation

Try to “capture conversational catchphrases.”

Pick up on unique phrases used in your industry or in relation to your message or product.

Build a Rewarding Career: Job Search Techniques may sound tedious, but I Don’t Know What I Want, But I Know It’s Not What I’m Looking For This sounds catchy and conversation-oriented.

Come up with catchphrases that are linked to what the customer or reader wants to hear in relation to the product. For example, for a toothpaste company making a child’s toothpaste: Look, Ma. No cavities!

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The Solution

Give written feedback when: You have enough time to do it right. You want to reinforce or capture what’s been said in a conversation. You want to give the other…
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