Try to “capture conversational catchphrases.”
Pick up on unique phrases used in your industry or in relation to your message or product.
Build a Rewarding Career: Job Search Techniques may sound tedious, but I Don’t Know What I Want, But I Know It’s Not What I’m Looking For This sounds catchy and conversation-oriented.
Come up with catchphrases that are linked to what the customer or reader wants to hear in relation to the product. For example, for a toothpaste company making a child’s toothpaste: Look, Ma. No cavities!
