Of Cockroaches and Announcing UnPluggd 2022 themes (+ call for speaker nominations)

UnPluggd, India’s most loved startup and product conf is scheduled for Sep 23, 24 and the event is back offline (hybrid) after 2 years and we are immensely excited to meet you soon!

And given that the entire startup/tech community is in the middle of a (financial) storm, there is a lot more responsibility and expectations that lies with UnPluggd.

Introducing UnPluggd Themes

On to its 17th edition, UnPluggd brings you practical insights from the best doers out there – across product, tech, growth and scaling.

This time around, UnPluggd is broadly divided into following themes


The very best doers from product and engg space will share lessons learned building.

Cockroach Founders

The resilient founders who are just ‘at it’.
Building and growing, minus media noise.

Product Launches

All big SAAS startups have launched at UnPluggd – it’s time to give the new age startups a perfect launchpad!


Learn the nuances of running growth marketing (sans big budgets)

UnPluggd details + Speaker Application Form

The next edition of UnPluggd is spread over 2-days and is a hybrid format – available, offline as well as online.

🗓 Sep 23 and 24
📍MLR Convention Center, Bangalore (JP Nagar)
🫵🏼 Hybrid Format (you can attend offline or online)
🔗 https://unpluggd.nextbigwhat.com
👭 Speakers will be announced starting Aug 5th.

Register using the discount code (ICECREAM)

Speaker Application Form

We invite speakers pertaining to the above mentioned themes. As with any UnPluggd, we strongly follow ‘No Sage on the Stage’ philosophy – i.e share your experiences and perspectives, minus gyaan.

Note that the deadline to apply for UnPluggd speaking slot is Aug 10th.

Register / Buy your UnPluggd ticket

Use the code ICECREAM and grab your discount.

For any partnership or sponsorship related enquiry, please connect with us: team@nextbigwhat.com

Announcing: UnPluggd ’22. It’s time to Build, Grow and Repeat!

Ladies and Gentlemen

The NextBigWhat team is extremely proud to announce the summer edition of UnPluggd 2022.

Started in 2009, UnPluggd is India’s biggest startup and product conference and has been the choice of platform for the startup ecosystem to BUIDL, Grow and Repeat!

The next edition of UnPluggd is spread over 2-days and is a hybrid format – available, offline as well as online.

🗓 Sep 23 and 24
📍MLR Convention Center, Bangalore (JP Nagar)
🫵🏼 Hybrid Format (you can attend offline or online)
👭Total: 3000+ attendee per day
🔗 https://unpluggd.nextbigwhat.com


A lot of successful startups start (and grow) during recession times. The sheer focus on building the right product, using the right traction channels is what defines them. This UnPluggd, we are

  1. Product-driven growth, i.e .expect a great amount of actionable conversations on product, growth and retention.
  2. Web 3.0: Beyond the hype, let’s hear it out from the actual doers, business professionals and founders. Expect conversations you haven’t seen anywhere else.
  3. Entrepreneurship: Beyond the tactical noise of fundraising lies a great bit about building it right. Brace yourself to listen to some hard truths, without any sugar coating, delivered in BS-free jargons by entrepreneurs who have stood the test of time.

As with any UnPluggd conf, we let the community nominate/decide on the speakers.

Conference Ticketing + Early bird discount

The conference ticketing has begun and we are happy to announce the super early bird discounts!

Like we shared, UnPluggd is a hybrid event and the tickets are available for both venues: offline (in Bangalore) as well as online (your home).

Use the discount code ICECREAM while booking 🙂

Dates to remember:

  1. Startup application form goes live July 25th – Aug 10th.
  2. Speaker application form is live (https://unpluggd.nextbigwhat.com/apply)
  3. Sep 23,24 is when we all meet!

Contact nextbigwhat team (email: team@nextbigwhat.com) for partnership/sponsorship opportunities.

How to create ROI driven media planning strategy template: Introducing #GrowthTalkies workshop

Can there be a one size fit all paid media strategy for all D2C brands?

Absolutely No !

But can there be a base paid media strategy skeleton on top of which brands can build their own plans?


Introducing #GrowthTalkies workshop by Arindam Paul, head of Growth at Atomberg.

The 1 hr workshop will enable you to learn how to create ROI driven media planning strategy template .

Date: June 11th.

Timing: 3 – 4 PM

Pricing: INR 299 for the early birds. Will increase on June 7th.

In partnership with WebEngage, GrowthTalkies brings you actionable insights from the best growth professionals – ensuring you continue to build, grow and repeat the process!

Growth in the time of slowdown? Introducing GrowthTalkies conference

We are living in the times when marketing budgets are slashed and growth expectations are quadrupled. How do we achieve this? We need to look beyond Facebook/ Google ads and really learn the secrets of growth and importantly, retention.

The fastest way to execute a sane growth strategy is to learn from the growth experts, the battle-scarred practitioners.

Introducing GrowthTalkies Conf

Spread over 2 Saturdays, GrowthTalkies is an online conference that fits well into your schedule. We bring you different format of content – right from AMAs to Keynotes to workshops – from the top 1% growth marketing professionals.

Date: June 11th and 18th (Saturdays)

Timings: 11 AM to 4 PM

Speakers: Partial list is announced. Check it out on the official GrowthTalkies site

Pricing: The AMAs and keynotes are free to attend (only for the first 1000 attendees). Workshops will be announced soon.

Register 👇

The Amazon way: How to write like an Amazonian (6-pager) and deliver clarity to your team #AMA with Kintan

Amazon has a great culture of writing and its 6-pager framework is deeply embedded in the DNA of the organization.

But, what are the core tenets of this writing principles? How can we break it down to elements that individuals across engineering, product, marketing etc. can learn from it?

Introducing an AMA with Kintan Brahmbhatt, former GM at Amazon Podcasts, Head of Product at Amazon Music and an Amazon veteran.

Date: May 13th
Time: 11 AM IST
Where: FWD Learning App
Format: AMA | Audio
Pricing: Free
You can also register using the form below

Introducing: GrowthTalkies Season 2. Learn from the top 1% Growth Marketers and Leaders.


The time has come for the startup ecosystem to talk more of growth and retention (than just funding) and here is presenting GrowthTalking season 2 to you!

Meet #GrowthTalkies, 5-weeks program on growth and retention wherein we bring you actionable growth and product advice from some of the best growth marketers and leaders!

GrowthTalkies: Season 2 details

Every Tuesday and Saturday at your chai time, i.e. 5 PM, we will bring you the top 1% product and growth minds to share their growth playbook – in the most intimate form, i.e. audio!

In partnership with WebEngage and FWD app, GrowthTalkies brings you speakers that brings you not just the right practical wisdom, but a lot more actionable perspectives on different aspects of growth.

Checkout the partial list 😎

More speakers will be announced soon (and if you are somebody with a strong experience growth function – do apply as a speaker).

Grab your season pass

Hint: It’s free 🙂

How EaseMyTrip bootstrapped till IPO: #AMA with Prashant Pitti, Cofounder

It’s extremely rare that you see a bootstrapped tech company, not just becoming a unicorn, but also go for IPO and beyond!

Presenting AMA with Prashant Pitti, cofounder of EaseMyTrip, a bootstrapped travel tech startups which has gone public. In this interactive community AMA, Prashant will share his bootstrapping journey and will answer all your queries!

Details 👇

What: Community AMA with Prashant on bootstrapping till unicorn and IPO,
Date: March 11th (Friday)
Time: 5 – 6 PM IST.
Format: 📢 Audio Event / Interactive.
With: Prashant Pitti, EaseMyTrip Cofounder
Where: On FWD App, the app that helps you upskill, move FWD by spending just 5 minutes daily!
Download Android, iOS
Register: Use the form below 👇

Event Alert: Product Management in Early Stage Startups: What it is (NOT)

What does product management in an early stage startup look like?

Should you even hire a product manager in early stage of your startup?

What should the product management function look like?

How should founders look at PM function in the early days?

If you are a PM in an early stage startup, what’s expected of you?

Should you focus on building for long-term vs. hustle?

Join us for a deep dive into this topic on Feb 26th, 5 PM IST.

Topic: Product Management in Early Stage Startups: What it is (NOT)
When: Feb 26 (Saturday), 5 PM IST
With: Ashish Sinha (host), Vinay Singhal (Founder, Stage)
Where: On award-winning FWD App.
For: Free (Register 👇)

All things Startups and Engineering: Introducing #ProductgeeksConf speaker, Ajey Gore of Sequoia Capital

Startups are an act of balance – especially in the early days when you are setting up the foundation for scale.

Are you spending the right amount of effort in engineering? Are you *over-engineering* the product? How can you get the architecture right? Well, there are no right or wrong answers – but all we need is access to great perspectives.

As part of Productgeeks Conf, we bring you Ajey Gore, CTO/tech operating partner at Sequoia and ex-CTO of Gojek to really bring you actionable wisdom on engineering. Some of the topics Ajey will discuss:

  • Approach to software architecture
  • Approach to building the right engineering and people org.
  • Build decision/models around people / engg orgs.
  • Understanding what are 1-way, 2-way decisions.
  • TTL value of decisions and people in the organization.
  • Build vs Buy vs. Assemble decisions.
    and a lot more.

Date: Dec 17th
Timing: 6 – 7 PM
Perfectly Ideal for founders, engineering and product leadership teams.
Register 👇

Accelerating your product GTM for Bharat: Introducing #ProductgeeksConf speaker, Vivek of Reverie

Building for Bharat market is tough, especially given the challenges in translating your product in different languages.

More importantly, how is Bharat market evolving and what are the key trends in this space? Next up in Productgeeks Conf – Vivek Pani, Cofounder and CTO of Reverie sharing key insights on how to accelerate your GTM for the Bharat market.

Date: Dec 15
Timing: 7 PM onwards
Format: Audio / Interactive (on FWD app)
Register 👇

Building and Scaling: The Zerodha way: AMA with Kailash Nadh, Zerodha CTO #Productgeeks Conf

Zerodha defies all standard norms of building a tech startup. While the world is going gaga over number of engineers, Zerodha builds and scales with..well just a handful of engineers.

30 member team (as of 2020), powering the country’s largest stock brokerage platform.

A lot of stack is open-source based. And yeah, not much of AI/ML 🙂

What are the guiding principles of Zerodha – from tech and product perspective? What makes it so scalable (remember, it isn’t about the tech, but the philosophy behind it).

Kailash Nadh, CTO of Zerodha is going to share it all in an AMA on Productgeeks Conf, India’s largest conference for teams that ship.

Date: December 10th
Timing: 7 – 8 PM IST
Format: Audio conf, on FWD app
Pricing: Free
Registration (use the form below).

From Kailash’s post

That a 30 member tech team has built and scaled a complex financial + stock broking stack from the ground up, built a whole suite of financial software for end users that people actually appreciate in an extremely complex, constraining, and rapidly changing regulatory environment, with zero prior industry knowledge, is quite a feat. More of an anomaly than a feat. I, however, find it natural and poignant that a group of hackers in the right environment guided by the right philosophies can be incredibly creative and productive, even in a place as unfashionable and uncool as the Indian stock broking industry. What used to be the norm—small groups of hackers building good software—has now transmogrified into being the exception.

Kailash Nadh, from his 2020 blogpost.

Announcing Productgeeks Conf: First 3 days agenda

India’s largest product conference, Productgeeks Conf begins today. The conf, built as a product has been reimagined from first principle-thinking – virtual, and audio-based.

The conf starts from Dec 1st and will continue till Dec 17th – bringing you one great speaker every day, 7 PM IST!

The format is largely AMA based and is going to be extremely interactive – and will bring you the best practitioners across different industries, right from consumertech to SAAS.

This week, we have 3 amazing speakers lined up for you.

Ranjeet | Cofounder Pratilipi
Dec 1 (Wed) | 7 PM IST

Pratilip’s journey of finding PMF, building a strong product culture.

Kirti | CPO, Meesho
Dec 2 (Thu) | 7 PM IST

On building a customer-obsessed product culture

Mohit | Cofounder, Ultrahuman
Dec 3 (Fri) | 7 PM IST

On building a global consumer product

Introducing Productgeeks Conf speaker: Meesho CPO, Kirti Varun

Meesho is known for its strong customer-obsessed product culture. While it might work in the early days, how do you scale that up given the hypergrowth Meesho is going through?

How do you work across different teams ensuring they are all aligned? How do you ensure customer obsession? Meesho CPO, Kirti Varun is sharing it all @ProductGeeks Conf, India’s largest conference for product + engg teams.

Date: December 2 (Thu)
Timing: 7 PM
Format: Audio, Interactive.
Ticket price: Free for you. Invite your friends too!
The conference is spread over 15 days (Mon-Fri, 7 PM IST) and brings some of the best practitioners from the industry.

Introducing ProductGeeks Conf Speaker: Ultrahuman Founder, Mohit

At Productgeeks Conf, we aim to bring you a variety of insights from the practitioners out there.

World’s first audio conference, Productgeeks conf starts from Dec 1st and will continue till Dec 17th (Mon-Fri, 7-8 PM IST) – with a bunch of amazing speakers and a lot of actionable insights.

Introducing Conf speaker: Mohit Kumar, Cofounder of Ultrahuman

Ultrahuman is among the new breed of startups targeting global consumer market and has taken a very different stand when it comes to building a health product – i.e. the cyborg tracker.

At Productgeeks Conf, Mohit will share the early days of product hypothesis, validation, experiments, and launching a global consumer product.

Date: December 3
Timing: 7 PM – 8 PM IST
Format: Audio, Interactive.
Ticket price: Free for you.
Invite your friends too!

Conf Agenda

Who else is speaking at Productgeeks Conf?

Announcing: AMA with Sumit Ghosh on GARI token, Web3.0..and more

A lot is happening in crypto world and Chingari has fueled the token fire in India with the launch of GARI token.

Introducing an AMA with Sumit Ghosh, Chingari founder on various topics related to their token strategy, on decentralization, on web3.0 and a lot more.

Date: Nov 27th (Sat).
Timing: 6 – 7 PM IST
Format: Audio event on FWD app.
Registration: Use the form below.

AMA Sumit Ghosh , Chingari
AMA Sumit Ghosh , Chingari