The rule of three in persuasion

How many positive claims should you make at once about your product? Use three positive claims about your product in your messages (e.g. ads, website, packaging) to maximize how persuasive…

7 Key skills for virtual leaders

If you find yourself leading a team whose members you may never actually get to meet in person, these 7 skills will make you a better virtual leader. Clarify expectations. Reduce…

How to delegate: Richard Branson shares his learnings

1. Identify your strengths and weaknesses. 2. Do the same for your business as a whole 3. Use your findings to guide recruitment and evaluate your existing team. 4. Shift the hierarchy and establish a company culture where every idea is welcome, communicationis open and collaboration is embedded in every decision. 5. Now that you have established a loyal and trustful team with talent in the right places, you can sit back and start looking at the big picture.