Category: Growth & Marketing

How to build company culture: Company culture is quite literally the foundation of company building. It goes FAR beyond a list of values. The goal: define and reinforce the behaviors which enable your company to win consistently over the long-term. Step 1 defining behavioral values unique to your organization. The reason culture is so tough… Continue reading How to build company culture? This unicorn founder shares his secret

First principles thinking starts with questioning your beliefs. Asking these questions will help you drill down to the foundational truths of a problem and ultimately build up to a more imaginative solution. First principles thinking is a powerful framework for deconstructing complex problems and driving non-linear outcomes. Here’s a breakdown of what it is and… Continue reading What exactly is first principle thinking?

1b) Take a close look at the design/UX We added “Save x%” to highlight the clear advantage of buying higher qty’s. Everyone loves a good value offer 100 gm = 1599 (15.99/gm) 300 gm = 4461 (14.81/gm) Save 7% 500 gm = 7035 (14.07/gm) Save 12% 6) And all of this, made our November the… Continue reading E-commerce businesses: Here are 5 things to boost our AOV

Red Bull makes nothing. Production is outsourced to Rauch, an Austrian bottler. The drink blend is not proprietary (vs. Coke, which has a secret recipe). So it spends ALOT on marketing (~35% of sales) to differentiate the brand; way more than Coca-Cola (9%) and Pepsi (7%). Follow @TrungTPhan

Tie content to business goals. Example: Grow blog traffic → Good, but may take long to convert Get Likes and RTs → Better, but doesn’t specify who is amplifying Earn social media engagement from people in our ICP → Best! Resonance + amplification from likely buyers. Content marketing is a lot harder these days. Last… Continue reading Content marketing is getting harder these days; Here is what marketers can do

Use more white space Avoid cramping the elements on your page. You want each section to stand out and be hyper-legible. When in doubt, space it out – Blake Emal Landing page not converting? I’ve spent 7 years earning learnings to help pages perform. THREAD 🧵 17 pro tips to take your landing page from… Continue reading Check these 17 pro tips to take your landing page from 0 to sales

Acquirers probably already have their eye on you. When Unilever bought Schmidt’s, I found out they’d been watching my brand for years—proof I never needed to strategize over a big exit – Jaime Schmidt An acquisition was never in my thinking. Yet, I caught the attention of Unilever who paid $100M+ for my brand. Here… Continue reading Startups: Here are 10 overlooked truths about getting acquired

Right after, companies start to plan & budget the next year. And guess what the biggest expense is for most companies? – Dave Kline I’ve negotiated employee compensation countless times. Most people make simple mistakes that cost them $1,000s. Here’s how to negotiate a raise and get paid what you’re worth.🧵 2/ Right after, companies… Continue reading Here’s how to negotiate a raise and get paid what you’re worth

She says: “I came into this because I wanted to create the life I wanted for myself. I wanted freedom: financial freedom & geographic freedom. I wanted to do what lights me up every day.” It all started in March 2020, when Kat Norton found herself living at her parents’ house during COVID. She decided… Continue reading How “miss excel ” Kat Norton makes up $100,000 a day with 0 employees

A great career is built through self-marketing: You’ll never reach your career goals without treating yourself as a campaign. – Blake Emal I knew nothing about marketing when I started my career. Since, I’ve accelerated my learning like crazy and taken tons of notes. 🧵 18 hard-earned marketing lessons: It’s all about the hook: If… Continue reading 18 hard-earned marketing lessons

With flawed economic theory peddled by Nobel-prize-winning economic charlatans and reckless practitioners who were only too happy to follow the advice, we have the setting for a perfect global economic crisis. – Sridhar Vembu 1/ Why do countries as different as the US, China and India have big asset bubbles at the same time? What… Continue reading Why do countries as different as the US, China, and India have big asset bubbles at the same time?

If you pick M&A, proactively engage The best companies are “bought” not “sold” – Kara Nortman M&A is brutal. It’s a full time job, emotionally taxing and mixed with subjective feedback. So how do you know if potential M&A is worth your time? Here’s a cheat sheet I share with founders: First, some background. Prior… Continue reading Here’s a cheat sheet to know if M&A is worth your time

I was stuck on 700 followers for 6 years. Then I changed up my plan completely. Now? I’ve grown by 65,000 followers in just one year – Blake Emal I was stuck on 700 followers for 6 years. Then I changed up my plan completely. Now? I’ve grown by 65,000 followers in just one year.… Continue reading Here are 38 Twitter tips that can help you gain followers

I attribute a lot of my success to being really really good at email – Jesse Pujji I attribute a lot of my success to being really really good at email. Here’s my playbook for how you can handle 50K+ emails/year without breaking a sweat 👇🏽👇🏽👇🏽 1/ First, a reframe: WHY do I do it?… Continue reading Here’s a playbook on how to handle 50k email every year

Enter the side door Most people enter the “front door” in their careers. The problem is – when you do what most people do, you get the results most people get. If you want a n-of-1 career, don’t take the 1-of-n path. – Romeen Sheth Early career years are painful. You feel like an idiot… Continue reading Playbook on principles for your first job