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Growth & Marketing
113 posts
SaaS Metrics That Matter
The starting point for understanding a SaaS business is revenue growth – the best proof of product-market fit. Dollar Retention takes expansion revenue into account, and can be greater than…
How to hire the right marketer at the right time for your startup
Mux Spivak, a marketer has insightful points for early stage startups hiring a marketer. Regardless of which motion you’re trying to match your marketer to, Spivak holds strong opinions on…
Marketing tools for startups: This handy list is a must see
I get DM’s from founders with the same specific problems. Here’s a public list of marketing tools I recommend: ↓ Follow @george__mack
iOS 15 Impact on Email Marketing: Go back to basics
iOS 15 and its feature, Mail Privacy Protection, are expected to have quite a large impact on email open rate reporting. This version of iOS will allow users to “Protect…
These Emojis will get you clickthroughs and engagement👇
Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33…
9 Reasons why good salespeople fail
When you start to hire your first sales reps, you’ll hire some >good< people that still just fail and don’t work out That’s on you to spot — before you…
A 17-Year-Old Crafted the Best Marketing Email I’ve Read
Flynn used the first paragraph to talk about me and what he liked about my writing. Before he does, he refers to other writers that I know and calls them…
How to really NAIL Email Marketing
TL;DR 1. Create A Consistent Theme 2. Find Your Emoji Identity 3. Use A Reply Email 4. Send a “Taste Test” 5. Send a “Delighting Email” 6. A/B Test Your…
What do most founders get wrong about marketing?
Retention drives growth, not acquisition. The more users return to your product, the more opportunities for: • Monetization, referrals, and virality. Plus, you can reinvest increased revenue into more acquisition.…
How Zerodha makes money (and does marketing)?
Zerodha doesn’t charge any brokerage in buying or selling shares. They only charge for Intraday and FNO trades. That’s how they earn their money. How Zerodha makes it’s Money, how…
Startup Marketing need not be so damn expensive..There is a better way
Focus on writing If you want to be good at marketing, you have to be great at writing. Writing consistently is hard. You need to build powerful habits & routines…
Going crazy about marketing automation? 90% of it is unnecessary. What drives demand is something else
I used to invest heavily in marketing automation, tracking, attribution, configuring funnels, and retargeting. But after 13 years of doing marketing for SaaS companies… I’m convinced that 90% of it…
Landing page tips that nobody tells you: Turn your feature sections into narratives
I’ve rewritten 300+ websites for startups from pre-seed to unicorn. Here are my top learnings 👇 Bonus: Reply to the first tweet in this thread with your startup’s website. I’ll…
Explained: How this SAAS startup used SEO to grow by 100% (in revenue) in 4 months
My startup, Flexiple, grew from $1mn to $2mn revenue in 4 months – the major driver was SEO. I absolutely love it, yet, it intimidates so many! So, in 9…
D2C Marketing: Know Your Attribution Model [Explained]
So, how much credit do you give to the different sources? How do you decide how much budget to allocate across different channels? How do you figure out which channels…
10 Copywriting tips to scale your marketing efforts
Copywriting is a key marketing skill. Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more. Jeremy Moser Copywriting is a key…
