Ladies and Gentlemen:
Today we are happy to announce #ChaiApp, a fresh new perspective on how content is consumed on mobile.
#ChaiApp is your perfect companion with chai and every piece of content is hand-picked by our editors, summarised for you in a crispy and easy to read format.
We aren’t playing on whether a news has to be shorter or a longer piece – it has to fit in the context and that’s the only thing that matters.
Infact, sometimes news isn’t even news. It’s just a piece of statement – we get that and we show that only.
And One More Thing.
#ChaiApp is not about NextBigWhat and startup/tech content (intact, NextBigWhat is just one of the publishers on #ChaiApp).
#ChaiApp is all about content across national news, politics, sports, entertainment, startups and pretty much things that you are interested in!
#ChaiApp is Curation
And not aggregation.
We respect your time. You shouldn’t be spending your life reading news! All you need is 10-40 smartly curated content and you are done for the day!
Lately, the media space has largely become a noise generating machine crying for traffic; with very little substance and truth. Somebody needs to curate and bring in content that inspires more discussions when you are having your cup of #Chai.
That’s where #ChaiApp comes into the scene.
We want to be there when you are having your cup of tea – you get updated about all the important and relevant news / stories in just 5 minutes !
Like all big things, we start small (and we need your love!)
We have just started (still in beta) and there are really big plans to scale this up / to grow this across different segments.
We are currently serving only Android users (download the app please) and will soon launch for iOS.
Give it a spin.
For feedback or partnership opportunities, please connect with me (firstname.lastname@example.org) directly.
PS : Bangalore users : expect a few interesting updates on #ChaiApp !