ChalBabaChal – Travel Search Engine from Percept Knorigin [Just another?]

Percept Knorigin has launched a travel search engine, ChalBabaChal (expected a better name from a company that’s into digital advertising business) that will enable travellers to look for cheapest flight tickets, trains and hotels (source).

On the lines of iXiGo/Zoomtra, Chalbabachal crawls airlines/OTAs (for hotels) websites to render information matching the query. Revenues are earned on a commission basis (for airline search) and for hotels, the company has a rev share deal with OTAs.

ChalBabaChal – Launch Glitch? Or..?

Seems ChalBabaChal is crawling data only from selected airline websites (Jet/Kingfisher/Indigo?). If that’s the case, it surely doesn’t lives upto it’s positioning as a place to find best deals.

I searched for Bangalore->New Delhi (June 12th) flight and the cheapest ticket range starts from Rs. 9478 (while it’s Rs. 4371/ at iXiGo).

Percept Knorigin also owns Adchakra, an ad network and will sell ChalBabaChal inventory as well.

Do give chalbabachal a chal and share your opinion – is it something big in making or a me-too product?

All said and done, the team surely has a big challenge – right from established players to OTA being formed by airlines (Spicejet, IndiGo and Kingfisher partner to launch their online travel agency, Rang7).

Recommended Read:  Indian OTAs on Airline’s decision to launch their Agency (Rang7)

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