Chandni chowk, one of the Asia’s busiest and India’s oldest market, which is notorious for its chaotic traffic and bustling rush has now gone online. Over 2,500 businesses from Chandni Chowk market are now online with their own websites. This would help large amount of people to locate and search shops from the area over Internet.
The shops from the area which was built by Mughal emperor Shah Jahan has gone online as part of an initiative by Google, under its ‘India Get Your Business Online’ initiative launched in November 2011, which offers free websites and domains to small and medium businesses (SMBs) across the country.
Apart from creating these websites, the tech giant has also launched a common website chandnichowknowonline.in to provide an online directory of businesses from Chandni Chowk(which in a way, competes with JustDial(s) of the world). The website offers filter across categories such as agricultural products, hardware, electronic and accessories including 20 other categories.
The directory also offers contact details, owner’s name and complete address . Through India Get Your Business Online initiative, so far Google India has created over 150,000 websites across 7,850 cities in India within a year. The search giant aims to create 500,000 free websites for small and medium businesses (SMBs) in the country by 2014. Important to note that India is the second largest base of small and medium businesses (SMBs) among BRIC countries and the US.
SMBs in India: The Big Deal
Earlier in 2010, Google had partnered with Dell and launched tailor-made products for the SME sector and offered free advertising coupons (adwords) to Indian SMEs. In addition, it also started an initiative called JumpStart to offer free expert support to help SMEs build an online advertising campaign.
Similar to Google’s initiative, Facebook also partnered with FICCI (Federation of Indian Chambers of Commerce & Industry) to get Indian small and medium enterprises (SMEs) to use Facebook’s global Small and Medium Business (SMB) Boost programme and also provide SMEs with educational resources and free advertising to help them get started and grow their businesses online.
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