Inertia is a powerful force that can make change seem impossible. Just like objects at rest tend to stay at rest, people and organizations tend to do what they’ve always done. When we try to overcome this inertia, our instinct is to push harder, but that often backfires.
People don’t respond well to being pushed and tend to push back. So, to achieve real change, we need to find new ways to inspire and motivate people to want to change on their own.