Want to change society’s views? Here’s how many people you’ll need on your side

A committed minority really can make a difference.

Estimates ranged from as low at 10 percent of a population to as high as 51 percent, but now, researchers from the University of Pennsylvania and the University of London claim an online experiment let them hone in on the most likely number: 25 percent.
They published their study in the journal Science.

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