News Roundup: StratosHear launches MobiAdz, Premium Mobile Advertising Network, Videocon’s ISD Calling

StratosHear, a leading mobile media company, today announced the launch of MobiAdz (www.mobiadz.com), its premium mobile advertising network. With MobiAdz, StratosHear has expanded its mobile advertising offerings from rich audio advertising to include mobile Internet ad formats—such as banner, video and text—and has emerged as the one-stop solution for all advertisers embracing the mobile medium.

StratosHear has incorporated artificial intelligence—or self-learning—into the proprietary algorithms that power MobiAdz and that are used to ensure optimal ad targeting and strong campaign results.  As such, the MobiAdz engine goes beyond the traditional ad network approach to deliver advanced campaign optimization techniques for its publisher and advertiser partners.

The company claims to have more than 100 publishers using its ad network.

Videocon’s ISD Calling

Videcon has launched a 1paisa/second ISD calling tariff for overseas prepaid calls made to America, Singapore and Malaysia.

The 30-day prepaid voucher for US and Canada will cost Rs 57, for Singapore and Malaysia Rs 22 which would also allow subscribers to call the US and Canada at 99 paise a minute (source).

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