Your cheerleader is exactly that—your number one fan. They rave about you all the time, whether you’re in or out of the room. Everyone needs a cheerleader, pom poms and all. They believe in your dreams; they trust in you and know your capability and capacity, and as a result, they jump up and down and make a lot of noise about you. They are your walking billboard, your TV campaign, and your social media platform.

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