China’s Tiens Group is set to foray into the Indian e-commerce market by the end of 2016. The firm plans to build a user base of one crore over the next five years.
The e-commerce platform will allow the Indian consumers to buy products from different countries.
Founded in 1995, the company has branches in cities including Guwahati, Kolkata, Hyderabad and Mumbai and plans to expand to Chandigarh and North East region. It will be directly competing with US based Amway and Sweden based Oriflame.
The company plans to produce 70% of its products locally, which ranges from healthcare to personal care. It will also be hiring for management roles including accounting, human resources, IT.