- Establish your unique selling proposition
- Be the one to say, “That’s just not us, but we do XYZ.”
- Customers will appreciate your authenticity
- Lay out what sets you apart
- Let your customers know how your unique traits benefit them
Choose Your Lane
- Establish your unique selling proposition
- Be the one to say, “That’s just not us, but we do XYZ.”
- Customers will appreciate your authenticity
- Lay out what sets you apart
- Let your customers know how your unique traits benefit them
