Technology major Cisco has invested $10 mn in Apalya Technologies Private Limited, a managed video streaming service provider, along with existing investors IDG Ventures India, Indo US Venture Partners and Qualcomm.
The company also added live television and mobile video capabilities to its Videoscape architecture by integrating the video delivery paltform from Apalya.
Further details of the deal were not disclosed.
Apalya‘s video delivery platform optimizes optimizes content to make it suitable for viewing on all screens, integrating it with content from mobile operators, content owners and mobile advertisers. This will also create new revenue streams, the company said.
The delivery platform has over 200 channels and a customer base of over 15 million users. It serves more than 200 million minutes of video viewing across mobile and broadband infrastructure, the company said.
In India, video is expected to be 40% of mobile data traffic by 2016, up from 15% at the end of 2011 according to Cisco Visual Networking Index.