iOS continues to dominate the mobile platform for enterprise and Android is the favourite with mobile field service organizations, these are the findings of the new report by Citrix on ‘ Enterprise Mobility Cloud’ for Q4 2012. Last quarter we saw several organizations deploy big Android-based mobile line-of-business initiatives and as a result this quarter Android has gained eleven percentage points in Europe, the Middle East, and Africa, the report said.
Here are some of the findings from the Citrix report
- North America being the largest (71%) area of deployment, saw an increase in iOS deployments (62%) at the cost of Android (35%). Windows Mobile was limited to a mere 3%.
- In Asia Pacific region (Accounts for 2% of worldwide deployment) we again saw iOS maintain its dominance by climbing to 75% at the cost of Android , which fell to 25%.
- Strangely in the Europe, Middle East and Africa region (Accounts for 27% of worldwide deployment) we saw iOS falling from its top spot to reach 43%. Android and Windows Mobile seems to have gained in this region to reach 36% and 21% respectively.
- Globally iOS gained at the cost of Android, reaching 58% and 35% respectively. Windows mobile stood still at 7%.
- Of the iOS device deployed iPad seemed to be the leading device with a deployment rate of 53% closely followed by iPhone at 46%. iPod accounted for a negligible 1%.
Asia Pacific region accounted for a low iPad usage rate at 28%, with the remaining regions accounting for the remaining 54%.
Industry Vertical findings
- iOS turned out to be the most prefered platform for most vertical industries with one-to-one mobile engagement with customers, such as retail and restaurants.
- Largest iOS Adopters were Energy, Entertainment, Insurance, Legal and Leisure industries.
- Android was the prefered platform for sectors with mobile field service organisations, like transportation and utilities.
- Largest Android adopters were Communication, Healthcare, Non-Profit and transportation industries.
Surprisingly Oil & Gas industries seemed to prefer Windows Mobile over Android & iOS.
Policy Deployments findings
- Passcode and GPS seemed to be the most deployed mobile policy, with 63% and 39% deployment rate respectively.
- Restriction of device resources and Wifi seemed to follow in the policy deployment hierarchy, with 32% and 31% respectively.
Mobile App findings
- Most deployed third party apps were business apps process followed by productivity apps .
- The third party apps deployment in the business section was led by Citrix Receiver, followed by Nitrodesk Touchdown and Adobe Reader.
- The productivity section was led by Numbers, followed by Box and Dropbox.
- The highest number of apps in the Enterprise app store were in the business services industries.
- Organization were more aggressive on app blacklisting wit 18% of customers deploying this policy.
- The most common blacklisted apps were Angry Birds, Facebook, Dropbox, Youtube and Skype.
- The most whitelisted apps were Evernote, NitroDesk Touchdown, Skype, Chrome and Adobe Reader.
- Dropbox seemed to be a leader on the top productivity app list but strangely also seems to be on the blacklist.
- Skype is the only app that managed to make it to both the lists.
- Evernote move from the blacklist to the whitelist this quarter.
Most apps on the blacklist seemed to be there as they seemed to pose a threat to data or network security. Some other app were present as they tend to be a productivity drain, such as games.
In summation the report seemed to show continued dominance of iOS worldwide, but also a steady emergence of Android in the EMEA region. The report also showed that productivity and data security are major concerns, especially for corporate-issued devices.