ClearTrip has launched travel videos covering 36 Indian cities.
One to three minutes long, these videos (un)cover everything from monuments and traditional sightseeing hubs to hidden facets of a city. So expect to see not only the Taj Mahal and the Gateway of India but also discover the oldest mithai shop in Delhi, find out where to get the best chhola-kulcha in Amritsar, watch monks play football in Darjeeling and see a temple dedicated to the god of mistakes in Baroda. [CT blog]
Interesting part about this initiative is that all the videos were submitted by
amateurs during the Short Flicks Festival, sponsored by Cleartrip last year.
What I really like about the user generated video section is that it adds to the fun quotient (I like smallworld as well) and reinforces ClearTrip’s perceived image as a “Travel” brand.
Not all features need to be tightly integrated with the product, some features should allow customers to just play with the product (a kind of ‘ah cool’ experience) and CT has taken a lead in social media usage.
What do you think?
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