US based Genwi has raised $4mn from Nexus Venture Partners and will be launching in India.
Genwi is a cloud based publishing platform that enables publishers to create and manage interactive, social, and live media apps on iPad, iPhone, Android, and HTML5.
Genwi has over 1500 apps built using its tablet and smartphone publishing platorm and products include Mobile Content Management Server (mCMS), iPhone, Android, & HTML5 (iSites) App and iPad App.
With the mCMS™ media engine and GENWI’s flexible client architecture, the flow, navigation, and content organization can be revised instantly and made immediately available to app users. Apps do not have to be resubmitted to the app stores for approval and users don’t have to upgrade their apps for small changes and content updates. This allows companies to create apps on mobile devices that are much more flexible and continuously upgradeable much like a SaaS product in the web space.
The company earlier raised funding from Inventus Capital/Quest Venture Partners and the additional capital will be used to build out the infrastructure and an extensive app network to offer more advanced monetization and distribution features for publishers, global expansion and the development of multilingual functionality.[source]
The company is soon launching its service in India, which is quite natural owing to growth in media space in India.
