Clubhouse Reworks Its Model, Shifts Focus from Live Audio to Group Messaging

  • Clubhouse, popular for its live-streamed conversations, is now encouraging users to join known groups for voice chats.
  • The company is promoting voice messages over real-time talking, and is pushing private or semi-private communication, similar to Snapchat.
  • Given the decline in engagement as pandemic restrictions eased, it’s unclear if the company can reach its 2021 highs when it attracted millions of users.
Join 2 million subscribers

A curated newsletter that summarizes the important news at the intersection of Global tech, India Tech and AI.

Delivered 8 AM. Daily.
nextbigwhat We would like to show you notifications for the latest news and updates.
Allow Notifications