Clubhouse Reworks Its Model, Shifts Focus from Live Audio to Group Messaging

  • Clubhouse, popular for its live-streamed conversations, is now encouraging users to join known groups for voice chats.
  • The company is promoting voice messages over real-time talking, and is pushing private or semi-private communication, similar to Snapchat.
  • Given the decline in engagement as pandemic restrictions eased, it’s unclear if the company can reach its 2021 highs when it attracted millions of users.
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