During Cobrapost sting, unlike other media houses, editor of Bengali daily Bartaman Patrika refused to accept payment of Rs. 1.5-10 crores in advertising revenue.
Giving a lesson on ethics to the reporter by citing what he learnt from his former editor as “the soul of the organisation”, he said, was “the simple statement that (Sengupta told him), ‘Ashish Babu, you carry all advertisements (except those) where (in which) claim himself (anyone) to be god, to be good, to be best’.”
And another : West Bengal-based paper Dainik Sambad too refused to carry ads with religious overtones.
“It is our policy, it is for all people,” he said. The Cobrapost report said, “He refused to do anything with the advertisement after hearing the name of the organisation, which shows the basic principles of the media house even while doing business”.