Coca-Cola joins the race to buy Horlicks

Coke has joined the race to acquire GlaxoSmithKline's Horlicks.
This marks an entirely new foray for the Atlanta-headquartered firm and could give it bandwidth to play in the pure health-nutrition space aimed primarily at children.
Coke has mandated Citi to help them in the competitive bidding process expected to launch next week.

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