Cognitive dissonance

Entrepreneurs’ cognitive dissonance rears its ugly head quite often in their hiring practices. Another way cognitive dissonance manifests in the workplace is in the concept of change management.

Change management says a leader can bring the solution to people, but sometimes a leader has to bring the people to the solution. When it comes to cognitive dissonance, status quo bias and/or confirmation bias often come into play.

To attack cognitive dissonance and alter the behaviors resistant to change, first recognize that you have some form of cognitive dissonance.