Dhingana co-founder launches Shoppingwish.in, Price Comparison Engine

Shoppingwish.in aggregates more than 1.5 million products to offer in various categories including books, electronics, computers, personal care and home appliances categories

Sushil Choudhari, one of the co-founders of online music site Dhingana.com has teamed up with Madhur Khandelwal, formerly of US based shopping search engine TheFind.com, to launch Shoppingwish.in- a price comparison engine for India. Shopping Wish

The site also collects coupon details across more than 150 online retailers in India and aims to help users in making better buying choices.

Shoppingwish.in aggregates more than 1.5 million products to offer in various categories including books, electronics, computers, personal care and home appliances categories. An interesting feature of the site is that along with price comparison, it also shows matching coupon offers for discounts and availability of the product.


We recently wrote about the launch of FindYogi.com, another price comparison site. This is a bit of a crowded space with many players like PriceBaba, MySmartPrice and a few others like Ecosystem Ventures backed WiC who have taken a social approach to price discovery. And then there is the coupon space which is also a highly commoditised business. The mixture of the two, might actually work but for now, it looks like they have a long road ahead.

The Pune based company has an 8 member team. We wrote to Madhur Khandelwal to figure out how Shoppingwish is different from Junglee and others and also what they have in mind for the company. Edited excerpts:

How do you differentiate from other price comparison sites?

We have the most comprehensive price, availability and coupons database aggregated from 150+ online retailers across electronics, computers, home & kitchen appliances, personal care, books categories. In addition to price comparison, we show all available coupon offers at the product level so that users don’t need to search for coupons separately when buying online. As a result, users can be assured that they are getting the best deal when they compare prices on ShoppingWish.

What has been your traction so far?

Without any marketing, we have seen a steady growth in organic traffic since the launch 6 months ago. We are getting traffic from SEO on Google, Bing, from personalized email newsletters and from social media word-of-mouth.

What is the product roadmap like?

We have a long list of features that we wish to add without compromising on the data quality and simple + clean design. Some of the features in the roadmap are: faceted search, more product categories and mobile apps.

What are your future plans for the company? Short term? Medium term?

In the short term, we want to make sure that we have the most accurate and comprehensive data while adding intuitive and useful features and keeping a strong focus on design. In the medium to long term we want to keep an eye open towards emerging trends in the online shopping space and adding value by building technology solutions that makes the overall shopping experience hassle-free and enjoyable for users.

Given that ecommerce companies are going through a defining time, price comparison engines need to really build destination sites (and not just Google friendly site) in order to create bigger value. Like ecommerce, this category too will see a lot of action in the coming days.

Do give ShoppingWish a spin and share your feedback with the team.

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