There are several price comparison services being launched in India and latest to join the bandwagon of price comparison platform is Compareraja.com, an Indian version of UK online price aggregator voucherking.com. Compareraja allows online shoppers to evaluate the best online prices along with value added information for consumers looking to shop from crowded etail space.
Compareraja presents users with a very intuitive & simplistic layout and currently it enables them to compare prices across eight categories including mobile, laptops, camcorders, camera, watches, perfumes and books. For making fast and desired browsing, Compareraja offers brand, type, price filters (on the left side) to its users. While searching for best prices, one can also use compareraja’s genie that appears as pop-up to get the best money saving deal for the particular product along with available coupon codes offered by the etailer.
The feature ‘CompareRaja Genie’ has been developed keeping in mind the online buying cycle where comparison features at the early stages to help vendors increase their conversions from buying cart to actual buy (probably follows Why Indians do not buy online? suggestion).
An important part of the whole shopping experience for the regular shopper is the “compareraja addon” for Chrome and Firefox, which, once installed to your browser toolbar, provides a one-click access to prices on all leading e-tailers available on compareraja’s platform (jointly developed with couponraja.com, i.e. affiliate commission model). Users can also ask suggestions from friends on best value deal available on particular product via Facebook. In addition to that, if one is looking to purchase a particular product, however do not able because of budget constraint, he/she can set a price alert which would be notified when the price reaches the mentioned limit through an email.
Although, the number of products and online stores available for comparison on the website is not very large, it seems compareraja in process to bring more stores and products in coming time. On competition front, Compareraja competes with Amazom’s Junglee (which also has a browser add-on), Mypriceindia, compareindia, mysmartprice and koolkart along with several others.