The concepts shared here are based on a ruthless dedication to marketing science. With that comes a respect for data and numbers.

Your company’s culture of objectivity will define how successful your marketing operating system is. As with any implementation of a new system inside a business, you need buy-in from all levels of the organization.

Be patient if you feel resistance. Be aggressive if you know it’s an urgent matter. But most of all, don’t give up on using this system, even if it is just for yourself at first.