Considerations when employing storytelling

  • Invest in a highly competent Director of Communication.
  • Be central in choosing stories.
  • Personally convey your vision in compelling stories.

Focus on one Theme/Big idea

You always want to think carefully about what you are leaving your audience with.

What is the theme of your story? What is the big idea? Your story will be full of details, of course. In fact, one of the best things about storytelling is that the details create the world.

So, the more detailed you are in the story, the more global the story becomes. But think about how all the details of your story relate to the big idea.

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