- Consumer advocacy groups have raised concerns about Walmart’s entry into the metaverse.
- Walmart launched two virtual worlds on Roblox – “Walmart Land” and “Universe of Play” – to engage the next generation of shoppers.
- The experiences allow Roblox users to play games featuring toys and other products from Walmart.
- Consumer advocacy groups are calling for an audit of the game for ‘stealth marketing’ to children.
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