Consumer advocacy groups call for audit of Walmart’s Roblox game over ‘stealth marketing’ to children

  • Consumer advocacy groups have raised concerns about Walmart’s entry into the metaverse.
  • Walmart launched two virtual worlds on Roblox – “Walmart Land” and “Universe of Play” – to engage the next generation of shoppers.
  • The experiences allow Roblox users to play games featuring toys and other products from Walmart.
  • Consumer advocacy groups are calling for an audit of the game for ‘stealth marketing’ to children.


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