Consumer Policy gets tougher for Internet and SMS ads

The new national consumer policy will make it mandatory for product advertisers to register their product with govt., in order to advertise thru’ Internet or SMS.

“The law would prohibit false or misleading subject lines in all commercial e-mail, and prohibit the use of a third party’s Internet address or domain name without consent.

If the Act is notified by the cabinet, unregis tered advertisers like those offering health sup plements beauty treatments, loans, real estate agents amongst others will come under the scrutiny of the law. ” ET

Like NDNC, govt. would encourage people to forward such unsolicited emails/SMSes and will pursue actions against companies who send these emails.

Do you think it will ever work?

Recommended Read: India least spammy among BRIC

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