Tie content to business goals. Example: Grow blog traffic → Good, but may take long to convert Get Likes and RTs → Better, but doesn’t specify who is amplifying Earn social media engagement from people in our ICP → Best! Resonance + amplification from likely buyers.
Content marketing is a lot harder these days.
Last year, 65% of Google searches ended without a click.
And social media platforms will ding you for linking out.
The harsh truth? Marketers need to get a lot savvier about their content.
Here’s how:
Tie content to business goals.
Example:
Grow blog traffic → Good, but may take long to convert
Get Likes and RTs → Better, but doesn’t specify who is amplifying
Earn social media engagement from people in our ICP → Best! Resonance + amplification from likely buyers.
Create content for the type of amplification you need.
Ask yourself:
Why would an influencer RT this? (It’s something they wish they said.)
Why would a reporter cover this? (News about business growth)
Why would my ideal customer share this? (A quiz with brag-worthy results.)
For your outlines: Use the hook-line-sinker template.
Hook: Attention-grabbing statement. It raises questions that will be answered.
Line: The meat that delivers on the hook.
Sinker: Message that stays with the reader after they leave.
Follow @amandanat
