Content streaming platform Dekkoh, which allows users high-quality multi-channel premium viewing, has raised $1.2 million from seven marquee angel investors. The startup plans to utilise the funds to create a video streaming culture through adaptive transcoding and subsidized data tariffs with multiple telecom service providers over the next five years.
Dekkho, which was founded in March 2016 by Tanay Desai and Vinay Pillai offers curated exclusive access to new content sourced from leading content providers from India and abroad, devoid of any subscription fee. The startup currently has over 12,000 hours of programming, which is made available by partnering directly with top digital channels such as Sony Music, Being Indian, Zee Music, Blush, Miss Malini, Times Group, ScoopWhoop, AIB, East India Comedy and Culture Machine.
“We aim to create a sustainable, three-way ecosystem for content producers, advertisers, and users through a free-to-use service. We feel premium consumption will be primarily driven by three key factors – content diversity, user experience, and availability before anywhere else. Moreover, users will no longer have to find a compromise between quality and affordability with the launch of Dekkho,” Tanay Desai, Co-founder, Dekkho, said.
Dekkho claims to reach out to 2 million social media users on a monthly basis.
