The “So What” Test Re-read your writing and ask, “so what?” Can the reader understand the sentence, paragraph, or page? Does it make sense? Does it provide value? Are they learning? This helps give you an understanding from the consumer’s perspective.
Good copywriting is a superpower.
Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.
They know good copy equates to more customers.
These are the 8 tips to write like an Amazonian 🧵
3. Eliminate Weasel Words
Weasel words kill sentences.
They’re vague. Boring.
If you’re going to use adjectives — use descriptive adjectives.
NOT interpretive adjectives.
Ex:
Interpretive – We went on a long boat ride.
Descriptive – We went on a 5-hour boat ride.
4. The “So What” Test
Re-read your writing and ask, “so what?”
Can the reader understand the sentence, paragraph, or page?
Does it make sense?
Does it provide value?
Are they learning?
This helps give you an understanding from the consumer’s perspective.
Follow me @alexgarcia_atx if you want to optimize your marketing efforts.
Expect more:
– copywriting tips
– growth marketing optimization
– marketing automation
– ad development
TL;DR
1. Short sentences (30 words or less. Even try for 15)
2. Replace Adjectives with data
3. No Weasel Words
4. Use the “So What” test
5. Be Objective
6. Avoid jargon and acronyms
7. Use Subject-Verb-Object Sentences
