CouponDunia Launches CashBoss To Help Developers Boost App Installs

Online deals discovery portal CouponDunia has announced the launch of CashBoss – an Android app that rewards users with mobile talk-time by trying out new apps.
The app will reward users with credits, which can be redeemed as free mobile recharge, for each app they install through its platform.
CashBoss is looking to be an affordable way for developers to acquire users, in turn helping them boost revenues.
CouponDunia is looking to boost adoption of CashBoss among consumers via a referral scheme, that rewards users for spreading word of the app via social networks
While CashBoss will make it easier for partner apps to increase downloads, the problems of user retention and engagement isn’t really addressed.
CashBoss is the second app to be developed by CouponDunia, and will go head to head with services like Ladoo and Pokkt.

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