Deals discovery portal CouponDunia has launched coupons for shopping at brick-and-mortar stores, extending its reach into the world of offline retail.
The offline deals will be available across six cities – Mumbai, Delhi, Bangalore, Pune, Ahmedabad and Chennai, and will be available across the mobile app as well on the website.
CouponDunia’s new “In-Store” section will feature deals from offline stores, with users having the option of finding deals at stores near them on a map.
The company has also added a geo-fencing feature that will update users about deals available in nearby stores when they walk into a shopping mall or get on a high street.
CouponDunia claims it currently drives Rs 1,000 crore of GMV a year and plans to scale its offline offering to 50,000 outlets in the next 3-4 months.