CouponDunia Revamps Business Strategy, Brings Cashback

Currently, CouponDunia facilitates a gross merchandise value (GMV) of Rs 1,000 crore and is looking at scaling this up to Rs.4,000 crore in the coming year

CouponDunia has announced the launch of Cashback. Users of CouponDunia will earn real cash – in the form of Cashback – when shopping at their favourite online stores.

The Cashback is provided over and above any other deals or discounts that the online store provides. For an online shopper, there is no better value proposition than starting their shopping journey at CouponDunia.

Further to this, CouponDunia has undergone a complete brand identity makeover, and has introduced a new logo which aims to signify ‘big savings’.

coupondunia

Additionally, the company also launched a new “CouponDunia Browser Extension” for Google Chrome that gives users quick access to cashback, coupons, deals, and price comparison.

Sameer Parwani, Founder and CEO, CouponDunia, said, “Our aim has always been to be the pre-shopping destination that consumers visit before making any transaction online. Adding cashback brings CouponDunia a step closer to that goal. We hope our revamped offering will present our customers with a platform which will enable them to make smarter shopping decisions – and save or earn a whole lot of money.”

Currently, CouponDunia facilitates a gross merchandise value (GMV) of Rs 1,000 crore and is looking at scaling this up to Rs.4,000 crore in the coming year.

Also, the company is looking to grow its app downloads threefold, to 7.5 million from the current 2.5 million downloads.

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