Coupons and online deals portal PriceBurp.com, owned by Mumbai based Priceburp Media Pvt. Ltd. have raised under $100K from Bright Ventures B.V, a Netherlands based early stage investment company. The investment will be used to facilitate tech development and hire competent workforce, the company announced.
“In a scenario while most of the e-commerce websites are eyeing for conversions, coupons come in handy to induce a prospective buyer and convert his intention to purchase in a sale transaction. Coupon Sites, like ours, come into picture at this point and help these retailers”, said Nirav Dave, Founder & Director of Priceburp.
According to estimates today there are more than 200+ coupon sites and the competition is only growing. In such a scenario Priceburp has targeted to grow its store partners to 2500+ stores by November 2014. It is already adding close to 1500+ coupons every week, for the 850+ stores, it has partnered with at present.
Currently, the site has covered most of the categories including coupons and deals for electronics, fashion, health & beauty, home & lifestyle and travel etc. Their plan is to expand to other important eCommerce categories as well including online education and other services.