Many app developers ask us the average CPI (Cost Per Installation) rate across the different app stores, so here is a quick reference from Flipkart’s affiliate section (i.e. rates that Flipkart is paying to its mobile-affiliates for the app install).
| Device OS | Direct Install (INR per install) |
|---|---|
| Android | 25 |
| iOS | 40 |
| Windows | 40 |
How much are you paying ? What has been the most effective channel for you (is it still Facebook)?
During the past few years, technological advances tried making inroads intobusinesses. COVID-19 pandemic turned the tables now and have laid a clear roadmaking technology backed business model a necessity and no longer a privilege. Also, with the unprecedented changes the Covid-19 pandemic have...
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