Many app developers ask us the average CPI (Cost Per Installation) rate across the different app stores, so here is a quick reference from Flipkart’s affiliate section (i.e. rates that Flipkart is paying to its mobile-affiliates for the app install).

Device OS Direct Install
(INR per install)
Android 25
iOS 40
Windows 40

How much are you paying ? What has been the most effective channel for you (is it still Facebook)?

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