Many app developers ask us the average CPI (Cost Per Installation) rate across the different app stores, so here is a quick reference from Flipkart’s affiliate section (i.e. rates that Flipkart is paying to its mobile-affiliates for the app install).
| Device OS | Direct Install (INR per install) |
|---|---|
| Android | 25 |
| iOS | 40 |
| Windows | 40 |
How much are you paying ? What has been the most effective channel for you (is it still Facebook)?
