Many app developers ask us the average CPI (Cost Per Installation) rate across the different app stores, so here is a quick reference from Flipkart’s affiliate section (i.e. rates that Flipkart is paying to its mobile-affiliates for the app install).
| Device OS | Direct Install (INR per install) |
|---|---|
| Android | 25 |
| iOS | 40 |
| Windows | 40 |
How much are you paying ? What has been the most effective channel for you (is it still Facebook)?
RecallGraph is a versioned-graph data store – it retains all changes that its data (vertices and edges) have gone through to reach their current state. It supports point-in-time graph traversals, letting the user query any past state of the graph just as easily as the present. Bangalore GET...
No one likes to fail. But when it comes to video games, kids can spend most of their time failing and still LOVE playing. What is it about video games that keeps them optimistic in the face of failure?👇 1/ @MarkRober ran an experiment to try to answer this question. He had 50,000 participants...
Dear startup founders & product builders, The whole idea of “product-market fit,” i.e. that there’s some magical, universal, knowable tipping point for when you should stop improving your product and start marketing it, is dumb.🤪 A thread. Sometime in early 2000s, VC-types...
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