Groupon Inc’s Crazeal to rebrand to soon [Working around a legal dispute?]

Crazeal, the Indian arm of Nasdaq listed group buying site Groupon seems to be working around a legal dispute with Bangalore-based ValueNet E-Commerce Pvt Ltd. Soon, world’s largest group buying company will switch to a new domain even as it fights it out for, a domain name which the Bangalore based e-commerce company owns.

The fight for the domain has been going on since the Chicago based firm first launched in India.

According to a Groupon mailer, which it sent to its subscribers “In a few days Crazeal will move to new domain name”.

Crazeal is now
Crazeal is now

Right from its launch in India, Groupon has been embroiled into controversies. In June 2011, Sosasta, the Kolkata based deal site which Groupon had acquired to enter Indian market was hacked. The data breach episode tainted Sosasta’s image in India including Groupon’s image internationally (so much so that Groupon removed its logo from Sosasta website).

Citing the negative brand connotation with Sosasta, Groupon re-branded itself as Crazeal in September 2011. Currently, Crazeal is selling a deal/ voucher every 33 seconds and expects to have 100% quarter on quarter growth. Earlier this week during an interview with, Ankur Warikoo, CEO – Crazeal indicated that Groupon had to re-strategize on how it will execute in the Indian market which is way different from others.

The deal and group buying space has been heating up in India with deep pocketed large players trying to gain market share. India’s largest private media conglomerate, the Times Group recently made aggressive moves in the space (Read: What’s the big deal about Timesdeal’s new Avatar?). Samwer brother’s backed Rocket Internet launched a coupon site in India recently.

Recommended read: Free coupons vs paid coupons : What’s the business model behind free coupons? [Part 1]

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