Mobile search drives 33% of mobile web traffic in APAC region and Indians are consuming a lot of information on the mobile web. As per a recent study, 40% of mobile internet users in India have ditched newspapers for consuming content on smartphones.
With Indian smartphone users spending over 157 mins daily on the mobile web (89% of them are searching for information), the user-experience is not optimized for the mobile screen as most Indian websites are still designed for the PC experience. That’s why starting today, Google is giving Indian businesses two options: (1) Create a mobile optimized site for Free (2) Test how user friendly is your existing mobile site. [source]
Google has partnered with vendors to have SMEs create their mobile site (vendors include Mobstac, ad2c, DudaMobile).
Last year, Google launched ‘India Get Your Business Online’ initiative to offer free websites and hosting to Indian SMBs and its competitor, Facebook partnered with FICCI to get Indian small and medium enterprises (SMEs) to use Facebook’s global Small and Medium Business (SMB) Boost programme.
In May 2012, mobile traffic almost crossed the desktop Internet traffic in India and even Facebook reported that 30% of new Facebook users in India register via mobile phone.
Key data related to mobile Internet adoption in India:
- “Two-fifth of Google India’s search originates from mobile phones”: ADMA
- Data: 27 million smartphone users in Urban India
For publishers, read these recommendations for mobile site (from IAB).
Recommended Read: Publishers and the Mobile Internet Revolution