The B2B landscape requires a different approach when it comes to creating the sales funnel, especially with increased competition and new technology coming into play. In this video, Ric Riddle, VP Demand Generation at SalesStaff, presents a masterclass in creating your B2B sales funnel that actually works.

He goes over the importance of the ‘human element’, where to incorporate technology, whether and how B2B marketing owns the revenue pipeline, lead generation and much more.