Page Title – How it can improve your site’s stickiness? Check out cricinfo

Can page title improve your site’s stickiness? Well, look at the pic below and see it for yourself:

cricinfo usability

Except cricinfo, no other site (including cricketnext,, cricketbuzz and rediff) show the cricket scores on the page title!

Well, a valid question would be what’s the point in displaying scores on the page title? Why do it?
┬╗For the simple reason that one can still track the scores, even after minimizing the browser – which essentially means that I will keep as the active page before and after minimizing the browser, and of course will go to the site if some important event happens – i.e. in short, increased pageviews and stickiness to

It’s such small features that makes a site sticky and can drastically enhance the usability.

What’s your opinion?

[with inputs from Ashish Parnami, a collegue]

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