Page Title – How it can improve your site’s stickiness? Check out cricinfo

Can page title improve your site’s stickiness? Well, look at the pic below and see it for yourself:

cricinfo usability

Except cricinfo, no other site (including cricketnext, cricket.yahoo, cricketbuzz and rediff) show the cricket scores on the page title!

Well, a valid question would be what’s the point in displaying scores on the page title? Why do it?
»For the simple reason that one can still track the scores, even after minimizing the browser – which essentially means that I will keep cricinfo.com as the active page before and after minimizing the browser, and of course will go to the site if some important event happens – i.e. in short, increased pageviews and stickiness to cricinfo.com

It’s such small features that makes a site sticky and can drastically enhance the usability.

What’s your opinion?

[with inputs from Ashish Parnami, a collegue]

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