airtel digital TV customers can now watch the much anticipated entire cricket World Cup in High Definition. Available for just INR 150+tax, ESPN HD will enable customers to enjoy all matches including the opening ceremony, right up to the finals on April 3rd, 2011, in High Definition. All that airtel digital TV HD customers need to do is, SMS add 223 to 54325 for activating the Channel on 223.

airtel digital TV also has Economy Sports Pack for sports enthusiasts, which entitles new airtel digital TV HD customers to enjoy the full cricket season till September at INR 3190. As part of this offer, customers can now have 7 leading sports channels as part of this pack. Customers get a 3-month free subscription to the Economy Sports Pack that has 148 channels from different genres and 2 interactive services.