Cricket World Cup 2023 anticipated to generate up to Rs 2,200 crore in ad revenues

  • The Men’s Cricket World Cup 2023 in India is expected to double the ad revenue compared to 2019.
  • Disney Star will stream the matches for free on Disney+ Hotstar, aiming to outdo JioCinema.
  • Favourable match timings are expected to enhance viewership, particularly benefiting digital revenues.
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