Crown-it Secures $5.5 M In Series A Round from Accel and Helion

The local businesses marketplace, Crown-it, has raised US $5.5 million in Series A funding round from Accel Partners and Helion Venture Partners.
The funds will be utilized for expanding crown-it services to more cities, adding new retail categories, and upgrading technology.
Gurgaon-based Crown-it helps consumers to discover local merchants and also provides technology to local businesses to run marketing programs to attract consumers. The company charges the merchants a marketing fee for sales driven at the outletsĀ and shares part of the fee with consumers as cashback offers. The app-only platform has listed local merchants in categories like florists, gift shops and even local kirana stores.

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