Crypto exchanges’ ad spends at Rs 50 Cr in T20 World Cup

  • Indian cryptocurrency exchanges collectively spent more than ₹50 crores during the recently concluded ICC T20 World Cup.
  • The ad spends by other exchanges such as WazirX is ₹4-6 crore.
  • Data for the first 42 matches also shows the cryptocurrency exchange had a 4% share of overall ad volume during the tournament.
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