Crypto exchanges’ ad spends at Rs 50 Cr in T20 World Cup

• Indian cryptocurrency exchanges collectively spent more than ₹50 crores during the recently concluded ICC T20 World Cup.
• The ad spends by other exchanges such as WazirX is ₹4-6 crore.
• Data for the first 42 matches also shows the cryptocurrency exchange had a 4% share of overall ad volume during the tournament.

[Via]