Cucumbertown shuts down – A Case of Bringing in Investors Too Early?

Food blogging platform, cucumbertown has shutdown. The company raised funding from 500startups earlier and was acquired by Japan based Cookpad in 2015.


“We worked hard to make food blogging a livelihood through our platform but the stakeholders could no longer see a sustainable business around it. It’s been a great journey, and we’re proud of the impact and grateful to the community that helped make it possible so far.” [blog]

That leaves food bloggers with very little option, but to depend on Facebook (or WordPress) for community / content sharing.

Question to Cucumbertown team : Raised money too early? Got acquired too early?

Community plays (like NextBigWhat) are a little long term and the reality is that investors don’t really have this sort of patience.

So maybe, a good idea to stay independent and raise only at your terms and condition?

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