We can break the general population into four main distinct personality types. By understanding the four personality types, you can use the appropriate marketing strategy and communication to appeal to these individuals. By including elements that attract all four personality types, you increase your sales opportunities.
As a sole entrepreneur starting to market your own business, you should be able to demonstrate your value proposition in a short and concise manner. At this point, you should have the information you need to create your one-minute presentation (OMP.).
You not only want to communicate the essence of your business in solving a problem but you also need to build rapport and trust with your ideal prospective client by using some specific relationship-building techniques.