How do Customer Development and Product Management Fit together?

There’s still a lot of confusion around how to define and how to use customer development and product management.
Customer development is a task that some product managers do. But customer development is not the secret to creating a great product.
Customer development is also an opportunity identification tool. If you’re a product manager in a more mature organization, you are less likely to be looking for a whole new problem to solve or a whole new product to create — your company already has customers and product lines. It’s easy to think,”these people are already our customers; we don’t have anything else to sell them: what’s the point?


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