Did you know that there are atleast 6 types of shirt collars, 9 types of cuffs and well, several options of pockets, pleats etc ? Bombay Shirt Company, a Mumbai based startup lets you customize your shirts the way you’d like to and the site itself is designed in a way that it will make you fall in love with the customization process.
In terms of customization, you can select the fabric and associated designs (like collars/cuffs etc) and the pricing is based entirely on the fabric that you choose (and not on the shirt size etc). Importantly, you can totally personalize your shirts with monograms (initials) and place them where it best reflects your style.
An interesting concept, but given that these are all ‘made-to-order’ products, scaling up is surely an interesting beast to manage! But given the target audience, i.e. individuals who have a creative streak and a desire for individuality, Bombay Shirt could be the next aspirational brand for men out there.
What are your thoughts? Do startups like Bombay Store end up defining their customer segment by the sheer value (and pricing) of their offering?