Cyclicality offers predictable recurring opportunities such as retro, nostalgia, seasonality, generational patterns, and economic cycles.
- Expect repetition and look for clues that lead to opportunities to adapt to cyclical patterns.
- Act quickly since cyclical opportunities are fleeting.
- Anticipate the certainty of evolution and prepare for what’s next to have an advantage.
- Look beyond immediate observations to see major forces that create cascading effects and smaller opportunities that gradually present themselves during an economic cycle.