Yes. It’s 2013. But If You Need to Send A Physical Greeting Card, Use the Dakiyaa Mobile App

Dakiyaa-logoIt was my birthday a month back. While I received many wishes on Facebook & email, what really made my day were the four greeting cards that came in snail mail. Yes it is 2013, and I got less than a handful of physical cards but that brought the biggest smile on my face which lasted almost all day.

The traditional way of picking up a greeting card by visiting a store and then actually dropping it into a post office is slowly dying. There are some websites and mobile apps like Postagram Postcards, Ink Cards and Just Wink which simplified the process even further by letting you customize your card and even posting it for you.

Most of these services were based outside India, and finding a card to suit Indian traditions and customs was often very difficult. This is where Dakiyaa, an iOS app comes in. Built by Snehal and Sunil Dhruve, the card selection has kept India at its heart and that is where it scores over other similar apps and services.

Creating a Card


The process of creating a card is really simple and takes less than 5 minutes to complete. You first select the card design and can then customize it with a photo from your gallery or Facebook  or Instagram accounts. A short message can then be added and you can then choose the recipient from the address book.  You can then pay for the card via a credit card or using PayPal.

Dakiyaa promises to delivery anywhere in India within 7 business days and the cards cost Rs 40/$0.75 for a postcard and Rs 60/$1.00 for a greeting card. While cards can be ordered from anywhere in the world, deliveries are presently limited to India. A Dakiyaa Greeting card is 5 x 7 inches, while the postcard is 4 x 6 and it is printed in 300 GSM Gold finish quality paper and with matte print finish which makes it look premium.

Apart from the usual occasions like Anniversary, Birthday, Wedding, Invitation, Baby Announcements, Get well Soon, Thank you, Sorry, Miss you, Love, Sorrow, Graduation, Achievement, Daakiya has Indian occasions like Raksha Bandhan, Diwali etc.

On using the app we found it real simple to create a card but found a couple of issues. Firstly, we hope the app developers introduce a way so as to allow people to enter a recipient directly without having to go to the address book and also we would really like more payment options.

Future Plans

While the app is currently iOS only, it will be coming to Android by this weekend and will hit the Windows Phone store early next year.

At present there are close to 100 designs which will soon be increased to over 200. The app developers also plan some special promotions for occasions like diwali where they will offer packages which include personalized cards and also sweets to be delivered anywhere in India.

In future they will be introducing other greeting cards formats including origami cards and augmented reality cards as well as allowing users to order different size photo prints as per their need.

The developers are also working on SnapApp, which is an app designed for events, which allows event organizers to easily order photo prints and consolidate photos, tweets and Facebook posts in one place.

So next time when you want to bring a smile to someone’s face be it on a special occasion or just like that, give Dakiyaa a try.


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