Data and stats are your allies

Like investors, reporters crave proof that your story is worthy of their attention. If you’re solving the next big problem in fintech or MarTech, you need to pony up with the statistics that show why this problem needs your solution.

And you don’t need to invest millions into market research to get this kind of data. Many times, it’s just a matter of looking at your pitch deck and selecting the stats that will stand out.